After securing a #1 spot on the Music Week Commercial Pop Chart with her anthemic dance-pop hit “Wildfire,” London-based star Allegra returns with her most mature release to date: “Red.” The hypnotic title track, out October 24th via Radikal Records, introduces her highly anticipated second EP and marks a bold new era in her artistic evolution. Built on a foundation of thumping basslines, soft synths, and breathy, emotive vocals, “Red” crafts an atmospheric soundscape charged with both sensuality and sophistication. It’s a record that signals Allegra’s transition from rising newcomer to fully realized artist, blending her signature pop sensibility with a smoother, more refined direction that feels both fresh and self-assured.
Accompanying the release is a striking visualiser that perfectly mirrors the track’s emotional intensity. Switching between two contrasting scenes, Allegra commands the camera in an embroidered leotard, tights, and sky-high heels—first bathed in angelic white, then illuminated in deep red hues that symbolize passion and power. Her golden curls bounce as she breaks into sharp, club-ready choreography that balances elegance with playful energy. The result is captivating and cinematic, amplifying the track’s themes of confidence and allure while showcasing Allegra’s growth as both a performer and visual storyteller.
“Red” serves as the gateway to Allegra’s forthcoming five-track EP, a project that explores the many shades of love and self-discovery through sleek, contemporary production. The collection journeys through the shadowy seduction of “Ash,” the heartfelt tenderness of “Love Me A Little,” the sensual grooves of “Slow Dance,” and the breezy, uplifting charm of “Waterfall.” Together, these songs encapsulate Allegra’s most daring and emotionally evolved work to date. Following her confessional debut Unsent Love Letters Vol. 1—a diary-like project chronicling heartbreak and renewal—this new EP represents the other side of the story: bolder, freer, and brimming with confidence.
Allegra’s artistic evolution has been remarkable. Her collaboration with DJ ALOK on “Love You Right Back” demonstrated her ability to command the dance floor, while Unsent Love Letters Vol. 1, produced by Tim Gosden, revealed a raw vulnerability rarely seen in mainstream pop. The EP’s emotional honesty resonated deeply with fans, blending vulnerability with empowerment in songs that spoke directly to self-love and resilience. This juxtaposition—intimate storytelling set against infectious, danceable beats—has become Allegra’s defining strength.
Her impressive rise has also been marked by chart-topping success and national recognition. Following collaborations with heavyweights like Tiësto, Tobtok, Majestic, R3HAB, and Full Intention, Allegra has become a mainstay on UK radio, with “Round & Round” alone amassing nearly six million streams. Her growing popularity has extended to television appearances on BBC Music’s Flagship Show Playlist, CBBC’s Saturday Mash-Up, and BBC’s The Ultimate Playlist, where she continues to captivate audiences with her charisma and stage presence.
