Amsterdam Dance Event (ADE) and G-STAR are teaming up once again—this time with a functional, fashion-forward innovation: the official ADE Pro 2025 modular bag. For the first time, ADE Pro visitors will receive a versatile 2-in-1 design that seamlessly transitions from day to night.
The spacious main bag, crafted in washed black denim, features a detachable messenger bag designed for nightlife. Big enough to carry vinyl records during the day, yet compact enough to store USB sticks and essentials after dark, the bag embodies ADE’s dual spirit of business and festival culture.
Sustainability and innovation are at the core of G-STAR’s design ethos, and this modular bag is no exception. The washed black denim reflects the brand’s raw, utilitarian aesthetic, while offering ADE Pro attendees a stylish and practical keepsake built to last.
By blending functionality with forward-thinking design, G-STAR delivers a piece that’s not just about fashion—it’s about longevity, versatility, and responsibility.
G-STAR has been a proud partner of ADE since 2019, consistently bridging the worlds of fashion and club culture. Past collaborations have included a legendary rave beneath the Rijksmuseum and a striking exhibition with Berlin photographer and Berghain bouncer Sven Marquardt.
This legacy continues in 2025, with G-STAR’s Amsterdam HQ, RAWFACTORY, once again serving as the exclusive home to a selection of carefully curated ADE Festival events.
Over the years, G-STAR has collaborated with a roster of creative trailblazers—Pharrell Williams, Walter Van Beirendonck, Ottolinger, Marc Newson, Stephen Jones, and Burna Boy—cementing its reputation as a brand for true originals.
The ADE x G-STAR bag will be available exclusively to ADE Pro Pass holders. Along with the 2-in-1 modular bag, the Pro Pass unlocks full access to the five-day ADE Conference, including every track, upgraded business hubs, the matchmaking hub, networking opportunities, and exclusive live performances. Pro Pass holders also gain entry to selected ADE Festival events, making it the ultimate ticket to experience the full scope of ADE.
