In an intimate and inspiring conversation at the Fossil Nexus Lounge, Barcelona-based artist Alex Krift opened up about his creative journey, emotional storytelling, and the timeless connection between music and style. A winner of the Future Talent Level Award from Nexus Radio in collaboration with Abbey Road Institute, Alex represents the next wave of producers blending emotion, innovation, and authenticity in electronic music.
During his interview with host Maxine, Alex radiated both humility and passion. When asked about his onstage persona, he shared, “For me, it’s just making people connect with your music. You have to focus on trying to make people connect with the story I’m trying to tell.” His words reflect a deep understanding of music as not just performance, but as a form of storytelling and shared emotion.
Discussing the importance of time—both in music and in life—Alex smiled, saying, “You need to have a good watch, luckily today, I got one. I really like it.” Yet, he also confessed that time can be elusive, revealing, “I would love to have more time to spend with my family and my friends,” a reminder that even the most driven artists crave connection and balance.
Alex’s current projects include several collaborations with friends in the Netherlands, where he’s been refining his sound and preparing new releases under his artist name. His influences stretch far beyond the dance floor, drawing from his lifelong study of classical music, which he credits for shaping his melodic sensibility and emotional depth.
“I try to talk about the way I feel, especially around love—whether being in love or heartbroken,” he explained, capturing the honesty that defines his songwriting approach. Moving abroad, he admits, has challenged him but also enriched his perspective: “Music can change people’s mindsets because, regardless of language or culture, it connects us all.”
As the conversation drew to a close, Alex reflected on his goal to fuse electronic sounds with other genres, carving a truly individual musical path. With a smile, he concluded, “It’s a pleasure for sure… very nice to be here.”
Experience the full story and hear Alex in his own words — listen to the complete interview below.
Discover the emotion, creativity, and vision that make Alex Krift one of the most promising new voices in electronic music.
Follow Alex Krift
