During Nexus Lounge Miami , DJ and producer LUCRE—born Daniel Stevens—sat down with us to discuss his vibrant life in music. Known for his innovative style, LUCRE has carved a niche in the electronic music scene, drawing from his rich background both in music and entrepreneurship.
Born in Chicago, Daniel Stevens carried the rhythm of the city into his endeavors, not only in the techno and house circuits but also as a successful entrepreneur. With a degree in Economics from Northern Illinois University, he founded Premier Fitness, a gym experience that intertwined seamlessly with nightclub aesthetics—a concept that revolutionized the fitness industry. However, with the sale of Premier Fitness in 2020, Daniel shifted his focus entirely to the music realm, birthing the DJ persona known as LUCRE.
LUCRE’s conversation with Jolene reveals an artist deeply intertwined with his craft, blending business savvy with musical exploration. Reflecting on his track “Infinity,” he mentions, “I wanted to get more into the raw techno sound…my interest has always been in more the industrial aggressive techno music, and so that was how Infinity was born.” Here, LUCRE lays bare his commitment to evolving his sound, keeping pace with the ever-changing landscape of electronic music.
Fans of LUCRE may recognize his tracks from global single releases and the vibrant set at major events, but there’s more depth to his choices. When asked about his influences, LUCRE candidly shares about drawing inspiration from unexpected places, such as incorporating intimate personal elements into his tracks, demonstrating his willingness to innovate and push boundaries.
Throughout the interview, LUCRE emphasizes the importance of both a signature sound and the necessity for artists to evolve constantly. He articulates, “I think music should definitely carry a trend…but I don’t think you should be stuck in this box forever.” This artistic philosophy reflects his journey from crafting mixes to producing tracks that resonate on platforms like Beatport and within the global reach of Nicole Moudaber’s radio show.
As LUCRE looks forward to Miami Music Week, his set at the Moxie Hotel in collaboration with Mo Ibiza stands out as a testament to his growth and excitement for what’s to come. With every production and performance, LUCRE extends an invitation to listeners around the world to experience his dynamic and evolving style.
From blending hip-hop vocals into techno beats to gaining appreciation for his adaptability and openness to new trends, LUCRE’s path is as eclectic as it is strategic. As listeners delve into the full interview, they will discover the layers behind LUCRE’s music and the fervent ambition driving him.
For those intrigued by the intersection of rhythm and enterprise, LUCRE’s story is an invitation to follow an artist intent on making a significant mark on electronic music. With determination, innovation, and a touch of Chicago’s spirit, LUCRE is set to reach new heights. Tune in to discover more of his journey, and follow LUCRE on Spotify to support his visionary work as he continues to redefine the techno scene.
