As the anticipation for the Amsterdam Dance Event (ADE) builds, so does the excitement around its latest collaboration with the renowned denim brand, G-STAR. Introducing the 2024 edition of the rave-friendly bag, this multi-purpose accessory is designed to seamlessly transition from the bustling ADE Pro Conference by day to the electrifying ADE events by night.
A Versatile Essential for ADE Attendees
G-STAR, known for its contemporary designs and innovative approach to fashion, returns as the creator of the official ADE Pro 2024 Backpack. This year’s design reflects the company’s commitment to sustainability and creativity. The backpack is more than just a bag; it’s a statement piece that embodies the spirit of ADE. Whether you’re moving between panels and sessions or gearing up for a night out at one of Amsterdam’s premier events, the backpack’s built-in messenger bag offers versatility and style.
A Partnership Rooted in Creativity and Innovation
Since 2019, G-STAR has been a dedicated partner of ADE, hosting memorable events that have left a lasting impression on attendees. Highlights include a rave beneath the iconic Rijksmuseum and an exhibition featuring the legendary Berghain bouncer, Sven Marquardt. This year, G-STAR’s HQ, RAWFACTORY, will once again serve as the exclusive venue for Audio Obscura during ADE, promising an unforgettable experience.
CARISTA: The Face of the New ADE Backpack
This year’s ADE backpack campaign is fronted by DJ and label head CARISTA. The Dutch artist, known for her dynamic performances and her label, United Identities, brings her unique flair to the collaboration. Despite her international success, CARISTA always makes time for ADE, showcasing her best tracks at RAWFACTORY on Thursday, 17 October. Her involvement adds a personal touch to the backpack, making it a coveted item for ADE attendees.
Exclusive Access with the ADE Pro Pass
The ADE x G-STAR backpack is an exclusive item for those with the ADE Pro Pass, included with the five-day ADE ticket. The Pro Pass offers more than just the 2-in-1 bag; it grants access to the entire ADE Conference, including all tracks, upgraded business hubs, matchmaking events, networking opportunities, exclusive live performances, and festival events.
Secure your ADE Pro Pass to join the elite circle of music professionals at this year’s Amsterdam Dance Event. Wear your ADE x G-STAR backpack with pride and immerse yourself in the unparalleled experience that ADE offers. For those unable to get a Pro Pass, stay tuned as G-STAR has more exciting surprises in store.
