Dutch music enjoyed its strongest export year on record in 2025, driven overwhelmingly by the global demand for live performances, according to a new report from Buma Cultuur. International revenues from Dutch music activities rose 12% compared to the previous year, continuing a long-term growth trajectory that has seen exports multiply many times over since foreign sales were first tracked in 2004. The figures reflect net earnings from abroad, including salaries, profits, and taxes, and point clearly to the stage—not the studio—as the primary engine of growth.
Live performances accounted for by far the largest share of export income, generating €197.1 million in 2025. This dominance underscores the Netherlands’ exceptional position within the global touring ecosystem, where Dutch artists are booked year-round for festivals, club residencies, and international tours. From major European events to packed dance floors in North America, Asia, and beyond, Dutch acts continue to translate their reputation into sustained live demand.
Electronic music remained the backbone of this success, with dance artists alone earning €165.6 million overseas and accounting for 69% of total exports. The touring schedules of leading DJs illustrate just how central live shows are to the Dutch music economy. Franky Rizardo once again topped the rankings with 130 international performances, followed closely by Afrojack with 114 shows and Mau P with 112. Their relentless global presence highlights how performance frequency and international mobility translate directly into export strength.
According to Buma Cultuur director Frank Helmink, the continued rise in export value reflects the enduring appeal and quality of Dutch music worldwide. He also noted that touring increasingly opens doors beyond the stage, with Dutch composers and producers being invited to co-write with local artists in different markets—collaborations that often begin through relationships formed while performing abroad.
The report also points to gradual progress in representation within the live sector. Ki/Ki ranked as the highest-placed female solo artist, coming in at 22nd overall, signaling growing visibility for women on international lineups, even as touring remains male-dominated.
For example, a single high-profile festival appearance by a Dutch DJ often leads to a cascade of follow-up bookings, from club dates in neighboring cities to return invitations the following season. That momentum not only generates immediate performance income but also fuels long-term international recognition, streaming growth, and creative partnerships. As global touring continues to rebound and festival culture remains central to electronic music, live performances are set to remain the cornerstone of Dutch music’s international success.
