Through its memorable chorus and subtle use of stylized Auto-Tune, this song was a genre mashup between pop, trance, and modern dance popular with critics and audiences alike. It reached 46 in the Billboard Hot 100 and charted in ten countries.
Now we love early 2000s dance music. It was, undoubtedly, a formative period for the genre. As the cost of synthesizer technology came down and the popularity of electronic music went up, there was a boom in artists trying fresh new sounds, many of which have stuck around to this day.
So is there a secret to a song like ‘Rapture.’ If there is, it’s that new music doesn’t happen in a vacuum? Instead, the artists who stand out are often the ones responding to how the genre is developing around them, taking something popular and doing something original with it.