Popular drink Heineken has partnered with Armin Van Buuren to release a new global campaign named “Dance More, Drink Slow” designed to promote moderation over excess.
As part of the partnership, Armin Van Buuren has debuted an original track, “Save My Night” which has been inspired by the brand slogan and will serve as the drink’s video campaign.
” While drinking responsibly has always been of importance, Heineken is now stepping in to take a more influential stance on the highly salient issue. The movement comes after results of a Heineken experiment showed that party-goers are more likely to drink responsibly if they are being entertained by a merited DJ than by, for example, a resident DJ. Conclusion: The more people dance, the slower they drink