Its a Vibe with RIP Youth’s James Mass

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Its a Vibe with RIP Youth’s James Mass

We caught up with James Mass from RIP Youth at The Nexus Lounge Virtual, held at the Roof at theWit in Chicago. They spoke to us about their new single, “It’s A Vibe,” and how they feel virtual events are going to make an impact on the industry in the future. Plus, they took part in our Take-5 Series.

RIP Youth is a trio of producers featuring American and Australian artists. Best friends Dylan Bowes and James Mass formed the original group. When they released their most iconic track yet, “Bombs Away,” in 2020, they worked with the Australian DJ duo Bombs Away to produce it. That connection added the third member of RIP Youth, Tommy Shades of Bombs Away.

RIP Youth took their name from an inside joke shared amongst its members. They had been telling each other their youth was finished since they were just twelve, but now everybody who hears the name has their idea of what that actually means. RIP Youth tells us they love the notion that youth is done due to all those screens in our hands constantly.
RIP Youth

RIP Youth also told us about their new track, “It’s A Vibe.” “It is a song about being enamored with someone when you think they are cool. They give you some feeling that you wish that you have what they have… You know that if they stayed in your life for long enough, some of it would rub off on you… it is stealing someone’s energy to make a hit.”

RIP Youth talked to us about their new track, ‘It’s A Vibe.’ It’s a song about getting infatuated with someone when you think they’re cool. They make you feel like you want to have what they have... You know that if they stayed in your life long enough, some of it would rub off on you... It’s like taking someone’s energy to make a hit.”

RIP Youth says that after the pandemic, virtual events are set to continue having an impact. Producers feel amazed at how quickly the industry caught up with the technology and increased access to artists and fans.

In our Take-5 Series, we asked him what they think is required to make a hit record. He told us that it’s all about making music when you are in a good place, tuning in, and in the moment. That it allows you to take something from within yourself and it becomes a natural process. When producers get into this flow state, they can write multiple hits songs in one day.
It’s regrettable that they were too self-conscious in the past and that it has affected their work and held them back from achieving their full potential. We also asked producers what they wish they would have spent more time on five years ago.

RIP Youth’s new single “It’s A Vibe” is out now. Head over to your favorite streaming services, or listen to Nexus Radio to listen to it.

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