Avicii who is known for pushing the boundaries is launching a new project called TrueTube. The creative endeavor follows the Avicii x You and Gravity projects in which promoted fan collaboration and interactivity.
The online video platform is designed to give fans the opportunity to make their own music videos for tracks featured on his album. Fans are able to choose a specific album and track along with a online video, in which the service will merge the two creating an entirely new and personalized experience to enjoy the music.
Competitions will start in the next months to award the most creative fan effort and other incentives. You can start creating videos by visiting http://www.truetu.be