Target Snubs Beyonce, While Beyonce Breaking Records

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Target Snubs Beyonce, While Beyonce Breaking Records

beyonce has made headlines by releasing her latest album with little marketing effort.   The singer sold 617,000 records in three days on iTunes but some retailers aren’t happy.

“At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections,” Target spokeswoman Erica Julkowski said. She continued, “While there are many aspects that contribute to our approach and we have appreciated partnering with Beyoncé in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats.”

That’s a complete turn-around since Beyonce’s previous album contained an exclusive Target edition with six additional tracks.   This time around, iTunes got the exclusive.   iTunes accounts for 41% of all sales, while Target ranks at 5%.    To compare, Walmart has 10% and Amazon with 9%.

The album has broken several records, but that might be due to the fact the album is avaialble for download as a album only until December 20th.

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