If you’re on the hunt for some earth-loving, eco-conscious fashion, then Mamie Ruth is the place to be! Here, you’ll discover a clothing collection that effortlessly blends the vibes of a bohemian hippie jamming at a garden party in the southwest. With an array of clothing, jewelry, accessories, and a dash of everything delightful, it’s a treasure trove where owner and designer Emily Bargeron lovingly sprinkles a bit of this and that.
From the get-go, Emily Bargeron’s creative spirit was in full bloom. As a teenager, she dabbled in crafting her jewelry. Her journey took her to Georgia Southern University, where she pursued a fashion merchandising and apparel design major while continuing to sell her jewelry. A few years post-graduation, Emily entered an emerging designer competition at Charleston Fashion Week, and it was this bold move that sparked the inception of her very first clothing line.
Emily persisted in crafting, producing, and donning her creations, and she couldn’t help but notice the growing buzz surrounding her clothing, especially at music festivals.
“I went to my first festival and looked around and was like, ‘What is this? These are my people.’ I found myself for the first time. The first day I stepped onto a festival ground, I was blown away, and I never looked back,” Bargeron said on the brand’s beginnings.
Inspired by her grandma and entrepreneurial flair, Emily Bargeron’s Mamie Ruth skyrocketed in popularity at boutiques and music festivals. She even set up shop in Savannah, but Bonnaroo marked her debut festival pop-up store. Now, she’s a globetrotting festival fashionista, hosting pop-up shops everywhere with her fantastic team of staff and interns!
Music festivals have been a significant inspiration for her designs, so Emily Bargeron couldn’t pass up the chance to be part of this year’s Deep Tropics festival. Deep Tropics’ boutique festival is a meticulously crafted blend of music, art, and style, offering a diverse program of pre-parties, daytime events, workshops, and chances to connect in cozy settings all weekend long.
When asked how Mamie Ruth caters to fans of Deep Tropics, Emily said, “We focus on clothes that make you feel happy, make you wanna stand out, but also pieces that you can wear to the bar or the club. We want you to bring the energy and the feeling from the festival into your everyday life because that’s what we’re here for.”
Despite maintaining a consistent “festival style” vibe, Mamie Ruth’s selection is delightfully diverse – from rock ‘n roll T-shirts to sassy graphic tees, printed maxi skirts, and mix-and-match sets. Each piece exudes its unique charm. What’s even more thrilling is that many items are one-of-a-kind, like those coveted vintage boots that Bargeron discovers in thrift stores and decorates on a whim. There’s just one pair in one size, exclusively available at the Savannah studio. Once they’re gone, they’re gone, lending the shop an aura of hidden treasures waiting to be unearthed.
Everyone who works in fashion hopes to get to see the world, build a recognizable brand, and be constantly inspired by the works of other artists. Successfully incorporating an entire way of life into her clothing brand, Emily Bargeron has done the impossible.
Learn more about Emily and her brand, Mamie Ruth, including the most popular item in store, by listening to the full interview below!
