Few names in contemporary music have cultivated a brand as expansive and ambitious as Kygo’s Palm Tree Crew. Known for blending tropical house beats with a global lifestyle ethos, the “Higher Love” producer is making waves beyond the music scene. In a bold new move, Kygo’s lifestyle brand has announced the launch of Palm Tree Beach Club at the MGM Grand in Las Vegas, marking an ambitious foray into high-end hospitality.
Set to debut in May 2025, just in time for pool season, the 60,000-square-foot venue promises to redefine Las Vegas daylife. A partnership with Tao Group Hospitality, the new club will combine tropical escapism with world-class entertainment and upscale amenities. According to a press release shared with EDM.com, the venue will feature a saltwater pool, 12 private bungalows, 10 cabanas, and accommodations for over 3,000 guests.
Palm Tree Crew co-founder Myles Shear described the project as a natural progression for the brand. “For the past four years, Palm Tree Crew has been committed to creating unforgettable live music experiences around the world,” Shear said. “As we continue to expand into the hospitality sector, it’s only fitting for Palm Tree Crew to take on the ultimate entertainment spot: Las Vegas.”
The Palm Tree Beach Club brings Kygo’s signature “tropical state of mind” to the Las Vegas Strip, a city synonymous with bold entertainment concepts. By infusing the venue with coastal charm and music-driven energy, the team aims to offer a unique and aspirational day club experience that sets a new standard in luxury hospitality.
Palm Tree Crew began as an extension of Kygo’s tropical house aesthetic but has evolved into a multifaceted empire. From a record label to lifestyle apparel and live events, the brand has consistently pushed boundaries. Recent ventures include the Miami-based Palm Tree Club, a renovated waterfront hotel and restaurant, and Palm Tree Club Orlando, a nightlife destination combining coastal dining and curated entertainment.
The Las Vegas debut underscores Kygo’s growing influence beyond the music industry, solidifying his status as a savvy entrepreneur and tastemaker.
By teaming up with Tao Group Hospitality, Palm Tree Crew aligns with one of the biggest names in upscale nightlife and dining. Tao Group boasts a portfolio of more than 80 locations across four continents, including iconic venues in Las Vegas. Co-CEO Jason Strauss highlighted the alignment between the two brands.
“We constantly innovate and strive to be at the forefront of hospitality,” Strauss said. “When the prospect of creating a new venue with Kygo, Myles Shear, and their Palm Tree Crew brand presented itself, we jumped at the opportunity to bring a new boutique, festival-style experience to the Las Vegas market for the first time.”
With details on ticket sales and the grand opening lineup expected to be announced soon, anticipation is building for what promises to be one of the most talked-about openings of 2025. The Palm Tree Beach Club’s blend of tropical luxury, top-tier entertainment, and Kygo’s personal brand of effortless cool is poised to make waves in the competitive Las Vegas daylife scene.
Palm Tree Crew’s journey from music label to hospitality giant is a testament to the power of creative vision. For fans of Kygo and luxury seekers alike, the Palm Tree Beach Club represents the ultimate escape—an oasis of music, sun, and unforgettable experiences.
