In 2012, Swedish artist Loreen surprised the world with her incredible, emotional performance of the standout track ‘Euphoria’. Notable for its iconic vocal performance and sheer energy, the track and the show have stuck in fans’ minds for many years as one of the best in recent Eurovision memory.
Now Loreen is back and will again represent Sweden in Eurovision 2023. So naturally, many people are delighted and excited to see what Loreen’s second Eurovision appearance will be like. With that in mind, we’ve decided to give a full breakdown of everything we know about Loreen’s appearance at Eurovision 2023 and what fans can expect.
Why Have Sweden Chosen Loreen Again?
For those who don’t follow Eurovision much, it might seem strange that Sweden has given the same artists a second opportunity to perform in this coveted competition. Some might even say giving the role to an up-and-coming artist who could do with the exposure would be fairer.
Well, what you have to understand about Sweden’s Eurovision entry, is that it’s a big deal. They have a Melodiefestivalen (Melody Festival) competition to determine their entrant. Organized annually by Swedish public service network Sveriges Television, the competition gives the public a say in who gets to compete for them. This year, Loreen chose to put her hat back into the ring. The public was more than happy to put her forward.
What Will Loreen Be Performing?
Loreen will perform her track’ tattoo’ at this year’s London Eurovision party. The song is not dissimilar to her previous entry and plays to her strengths as an artist and performer. With solid vocals and a deep emotional core, it’s easy to see how Loreen could once again sweep people off their feet.
And we’re not the only ones expecting something special from this year’s Eurovision song contest. Perhaps unsurprisingly, the bookmakers have all been tipping Loreen to win this year, with Ukraine coming in a close second.
How Loreen Won 2012
With so much hype around her upcoming 2023 performance, it’s only natural that people are wondering what it was about her 2012 show that won so many people’s hearts.
Looking back, it’s hard to define what it was about ‘Euphoria’ that struck us, but if we had to put it down to one thing, then it was Loreen’s stunning vocal performance. ‘Euphoria’ is far from a simple vocal melody, and Loreen doesn’t just carry the song but gives it a weight of emotion that few artists have the strength to impart. You can still feel the emotion while listening to the performance all these years.
In that regard, ‘Tattoo’ is an excellent choice for 2023. The only concern is that it might be playing too close to what made Euphoria successful in the first place. Although ‘Tattoo’ has a little more going for its beat, the song’s core is very similar in style.
Ultimately, we’ll have to see if audiences resonate with the nostalgia of returning a former Eurovision icon or if they’re looking for something different this year.
For more information and updates about Eurovision 2023, be sure to follow Nexus Radio on social media and keep coming back for all the latest news.
