There’s some new Demi on the block tonight. “Heart Attack” was supposed to release March 4th (last week) on Ryan Seacreast’s Radio show but it ended up leaking a little before that.
Hollywood quickly made the song available on iTunes, Spotify and other streaming services on Feb. 25; pushed out an official Vevo clip of the song the same day (it’s garnered 4.5 million clicks since then); asked Seacrest to link his 9.1 million Twitter followers to the track; and debuted a lyric video on March 1. Lovato prompted fans to unlock the video by tweeting song lyrics and the hashtag #UnlockHeartAttack, which became a worldwide trending topic on Twitter.
Crazy right? Take a look at the lyrical video here below, but first check this out! After scoring the biggest hit of her career in 2012 with “Give Your Heart a Break,” Demi Lovato started the campaign for her next album. “Heart Attack,” the lead single from her forthcoming, album which is still to remain nameless at this time, I might add.
It’s due out in late spring/early summer, and blew up to #12 debut on this week’s Hot 100 chart over at billboard.com, and with 215,000 downloads sold. I’d say this is going to be one of the most anticipated releases for the moment!