In the ever-evolving world of electronic music, few voices bridge creativity, scholarship, and advocacy as seamlessly as Sam Parsley. In a thoughtful and inspiring conversation with Maxine at the Fossil and Nexus Lounge, Sam opened up about her artistic journey, her approach to performance, and her commitment to reshaping the electronic music landscape through inclusivity and awareness. The discussion offered a rare look into how purpose and passion can coexist both on and off the stage.
As a performer, Sam Parsley places deep importance on timing and intuition. She shared how something as simple as wearing a watch—even a ring watch—helps her stay grounded in the rhythm while performing. For Sam Parsley, timing isn’t just technical; it’s emotional and instinctive. Trusting the beat and embracing spontaneity allow her sets to breathe, creating moments where the music leads and the performer follows. It’s this balance of structure and freedom that defines her onstage presence.
Beyond the decks, Sam Parsley’s impact reaches into research and activism. Her book Minor Keys, published by Bristol University Press, explores gender inequality and labor within electronic music. Drawing from both academic research and lived experience, Sam Parsley highlights how women and gender minorities remain underrepresented in the scene. She recalls a pivotal moment when she examined her own music collection and realized how few female and gender-diverse producers it included. That realization became a catalyst for her ongoing mission to advocate for visibility, equity, and structural change within the industry.
During the interview, Sam Parsley also offered meaningful guidance to aspiring producers, particularly those from minoritized genders. She encouraged them to seek out safe, supportive learning environments—such as production courses designed specifically for women and gender-expansive individuals—where confidence and skills can grow without intimidation. Sam noted that long-standing social conditioning often pushes boys toward technical fields earlier in life, creating imbalances that must be actively addressed. Her message was clear: talent is everywhere, but opportunity must be made accessible.
On a lighter note, Sam Parsley reflected on the eclectic influences that shape her sound and outlook, ranging from early ’80s electronica to quirky personal inspirations. She also shared a defining career moment at a UK festival where she overcame stage fright and discovered a renewed sense of purpose. Looking ahead, Sam Parsley remains focused on developing her production work, acknowledging the challenges of balancing creative growth with the many responsibilities women often carry.
Sam Parsley’s journey sits at the powerful intersection of artistry, academia, and activism. Her work challenges the electronic music community to think more deeply about who gets heard, who gets seen, and how club culture can evolve into a more inclusive space. Fans and industry peers alike are encouraged to listen to the full interview below to fully appreciate her perspective—and to explore Minor Keys for a deeper dive into the conversations shaping the future of electronic music.
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