TikTok can be described as the platform to have transformed and revolutionized social media.
It changed how content is consumed, making video the preferred option for so many. Indeed, studies have shown that people prefer this medium over other strands. Findings show that videos can capture interest, leading to greater engagement.
Another reason TikTok has become the preferred option for many is its ability to keep up with the latest trends. Users can easily find content that has gone viral by using the platform, which can result in monetary opportunities.
How do you create a new TikTok trend?
For the content to be seen, it has to be popular and one way of doing that is to make the content a trend. TikTok is a very smart application and it displays videos of the most popular and the most related videos that might interest you as if you have the same preferences as the other user. This, in theory, should help the content to reach further and could potentially be seen by millions on the app.
In the beginning, it is better to look for a specific area or a topic that may become a trend. It will be more effective to begin with niches, as there are more chances of coming up with something new and innovative. Of course, this may not be able to trend in the conventional sense, but it can work. A topic that can be related to many people is more likely to trend, but it may be harder to come up with a new topic.
It is also possible to search for trends on TikTok and then attempt to create a better video and join the trend. Hashtags can be used to determine what is trending and what people are engaging with. These change often and may vary with the geographical location of the user. Hence, real-time information can be obtained.
What are some tips to make a TikTok video potentially trend?
If you’ve found a niche or trending topic you can create a video based upon, you’ll need to make sure you can maximize your chances through several factors:
Posting Daily
Posting daily can be a great way to build authenticity and obtain awareness. It’s unwise to imagine one video will instantly be a viral hit if you don’t have an established profile. By creating a portfolio, you can build your following, which can help create a future trend as more will see and possibly share the content.
Making professional-looking videos
Videos created must be of high quality if they are to trend, regardless of the topic. It might be the best idea ever or the funniest, but if it is poorly captured, people aren’t going to watch. Using video editing software and techniques, such as including Premiere Pro slideshows, can add a professional look to your TikTok video. This can be enough to help it go viral and trend, as people will believe time and effort has gone into the creation process.
You must engage with others
TikTok is all about being “social”. People should interact with each other, whether it be through comments, likes, or shares. Although there isn’t any evidence that people are penalized if they don’t, the algorithm isn’t going to share too much of your content with others if you don’t appreciate theirs. The more you interact, the more likely your content will be seen.
Create a hashtag for others to follow
Since the number of users on the platform is high, creating a unique TikTok hashtag may be challenging. Still, it can be a great way to start something new and, potentially, make it a trend which would spread like wildfire if you can. Thus, one that would be based on interests or could generate interest in any way would mean that people would flock to it. They will want to give what they have, and others may turn to the source.
TikTok isn’t easy
It is relevant to note that the concepts popular on TikTok are entertaining yet it may not be simple to develop. They are very demanding and time-consuming. They also demand the person to already be active on the platform.
Still, as we have witnessed in the past, it has been there, and one can come up with a new trend and make almost anything trend. At other times it is simply a matter of being in the right place at the right time or knowing what the person is seeking.
