Have y’all seen the new Avicii ad’s all over the place sporting some sexy jeans? Take a look at the new Ralph Lauren ad’s that feature everyone’s favorite resident DJ!

According to the New Times Miami Ralph Lauren has gone Swedish!

Ralph Lauren and denim are arguably two of the most American facets of ready-to-wear designer clothing.

But in a surprising move, the company that brought country club duds to prominence in the late 1960s has gone Swedish. In fact, they’ve gone Swedish house.

According to Rolling Stone, “Swedish mega DJ/producer Avicii” will be featured on a new Ralph Lauren ad campaign later this summer that’ll debut on the company’s Denim and Supply website.