The fashion house Emporio Armani has announced that Grammy-winning signer and DJ Calvin Harris can add another title to his already stacked resume.   The superstar DJ has been named the face of the house’s spring 2015 campaign.

“Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy,” said Giorgio Armani in a statement. “He isn’t a model by nature, and this creates a more sincere and engaging bond with the public.”

The campaign will start to show-up in January and was shot by noted fashion photographer Boo George.