A Brand New Track
It’s hard not to be hyped about any new track from Armin van Buuren, but this latest one will be an instant earworm. With an almost industrial, tech-driven feel, this track shows us the sound of a world where computers write EDM music.
With MacBook-generated vocals and a catchy beat, “Computers Take Over The World” is a tongue-in-cheek nod to the idea of AI-driven music. By taking advantage of the rhythmic sound of the MacBook’s voice and working that into the beat, Armin van Buuren plays to its strengths in a new and exciting way.
Now it’s worth saying that, although this track might use computers, it’s not actually written by them. This is a crafted Armin van Buuren song with deliberate artistic intentions. It’s not just that he’s used a computer-generated voice for the vocals, but that he’s done so to create an effect. On the one hand, her voice is toneless, tuneless, and entirely without emotions, but that artistic decision only enhances the whole track.
Of course, art certainly isn’t the only place where AI has made incredible strides. Across the board, Armin van Buuren’s marketing team has used a wide range of AI tools to help promote this track. With social media assets created by Munch App, Artwork made by Stable Diffusion, and even press releases are written by OpenAI Playground; his team is pushing the boundaries of the modern approach to marketing.
But is this all just a gimmick? Or is it the future of the music industry?
The truth is that, right now, the power of AI is surprising us all. So while Armin van Buuren’s track and subsequent marketing campaign may be a unique way of getting eyes on his latest release, it also represents the beginning of a new approach to content creation.
These questions are scary, but fortunately, Armin van Buuren’s track is not. Instead, it’s a fun song that will likely stick with you for its great beat and unique sound. So, if you’ve not heard it already, go ahead and give the track a listen because while computers might be making music, they haven’t learned to enjoy it yet.