In 2016, Dutch DJ, producer, and entrepreneur Sam Feldt was looking for a way to connect with his fans that wasn’t dependent on one of Mark Zuckerberg’s social media platforms. When he realized that there were few resources on the internet to help artists connect directly with the people who support them, he knew he had to create something to fill that void.
With the founding of his startup, Fangage, Sam Feldt created a medium through which musicians can maintain total control over their digital relationships with their fans, without ever having to engage with Facebook, Instagram, or WhatsApp.
Fangage is a software platform that allows artists and influencers to build databases of their biggest fans. There, they can post exclusive content like mixtapes, videos, tracks, competitions, and even tickets to shows, without having to rely on an intermediary that often keeps the ability to maintain fan relationships behind a paywall. To gain access to the content, all fans need to do is sign up, and enter their email address, phone number, and location. Artists utilizing the platform can then reach out to their fans directly via email or text message, and gain an authentic following.
This year, Sam Feldt launched a completely new version of Fangage after a massively successful crowdfunding campaign. After a round of upgrades, the system is now more stable, faster, and comes with more features. Influencers can now start their customizable and multilingual fan platform via fangage.com for free, offering fans exclusive and/or paid content and experiences.
In addition to the many back-end improvements to the platform, new features have the potential to revolutionize artists’ online relationships with their fans. In fact, artists can now offer paid content to fans and create an additional income flow for themselves. This is particularly important in light of the current COVID-19 pandemic, which has seen live touring come to a virtual stand-still.
As the platform operates today, artists and influencers can create and share content and special experiences like music, videos, VIP tickets, studio sessions, guest lessons, merchandise, giveaways, and even meet & greets that are not available to fans that aren’t subscribed to the platform. Site operators can also offer VIP subscriptions to fans, which gives them special access to exclusive content for a fixed per-month price. Fangage now also has multi-lingual capabilities, making platforms and content available in any language.
As the platform operates today, artists and influencers can create and share content and special experiences like music, videos, VIP tickets, studio sessions, guest lessons, merchandise, giveaways, and even meet & greets that are not available to fans that aren’t subscribed to the platform. Site operators can also offer VIP subscriptions to fans, which gives them special access to exclusive content for a fixed per-month price. Fangage now also has multi-lingual capabilities, making platforms and content available in any language.
Check out fangage here, and sign up to get access to exclusive content from some of your favorite artists.
