Tomorrowland, the world-renowned electronic dance music festival, is marking its 20th anniversary with an exclusive range of scented candles in collaboration with Belgian fragrance company Baobab Collection. This limited-edition collection captures the essence of the festival’s unique setting and atmosphere, offering fans a sensory journey that extends beyond the music.
A Tribute to De Schorre
The candles are scented with a blend of pear, lily of the valley, and moss, drawing inspiration from the natural beauty of the De Schorre recreation area in Boom, Belgium, where Tomorrowland is held. According to the official description, the fragrance is “fresh, green, and a touch spicy with soothing floral notes,” evoking the lush lawns and enchanting nature of the festival grounds.
Art Nouveau Elegance
Each candle comes in a hand-blown glass jar, adorned with organic shapes and elements from nature such as flowers, butterflies, leaves, and plants. These intricate designs are presented in the Art Nouveau style, adding a touch of elegance and sophistication to the collection. The visual appeal of the jars makes them perfect decorative pieces even after the candles have burned out.
Music and Scent Combined
Adding to the sensory experience, the candles come with a QR code that provides access to a 32-hour playlist. This carefully curated selection of music spans various genres, including ambient, jazz, Afro-house, neoclassical, and pop. Featured artists include Maribou State, Bonobo, Keinemusik, and Four Tet, ensuring that the playlist offers something for every musical taste.
Variety and Exclusivity
The collection includes five different sizes of candles and a diffuser, catering to different preferences and budgets. Prices are about $55, and it is a luxurious yet accessible way to bring a piece of Tomorrowland into your home. The entire range is available for purchase through the Tomorrowland store, offering festival fans a unique and memorable way to celebrate the milestone anniversary.
Expanding Horizons
In addition to the scented candles, Tomorrowland has also introduced its own perfume, aptly named the Elixir Of Life. This year, the festival has unveiled new stages inspired by storylines from its rich history, further enhancing the immersive experience for attendees.
A Growing Trend
Tomorrowland’s venture into scented candles follows a growing trend in the fragrance industry. Last year, LA-based brand Discothèque released a range of candles inspired by iconic nightclubs. In 2022, a US company created a candle designed to evoke the scent of a record store. These products highlight the increasing popularity of scented candles as a way to capture and relive cherished memories through scent.
Tomorrowland’s 20th-anniversary scented candles by Baobab Collection offer fans a unique way to celebrate the festival’s legacy. With their enchanting fragrances, elegant designs, and accompanying music playlist, these candles provide a multi-sensory experience that transcends the festival itself. Whether as a keepsake or a gift, they are sure to delight anyone who cherishes the magic of Tomorrowland.
