No it’s not a box of Cracker Jacks, but you’ll find a prize in selected boxes of Honey Nut Cheerios.   Usher’s latest release “Clueless” digital download code will be hidden in boxes of the cereal sold at Walmart stores in the United States.

The track is from the forthcoming album “UR” which does not have a release date yet.  Usher stated back in September “”The album isn’t scheduled anymore. I’ve basically taken it back. I’m taking my time with it,” he tells Billboard. “At the end of the day, all of this is just about having fun. You get in the studio [and] go with how you feel.”

From Avicii’s “Wake Me Up” coffee to Calvin Harris’s Motion listening truck, artists are looking for new and creative ways to promote their music.